This publication by The World Heath Organization Regional Office for Europe provides up-to-date information on the marketing of foods and beverages to children and the changes that have occurred in recent years, focusing in particular on the major shift to digital marketing. It examines trends in media use among children, marketing methods in the new digital media landscape and children’s engagement with such marketing, and considers the impact on children and their ability to counter marketing as well as the implications for children’s digital privacy. The report identifies key components for effective policies to regulate digital marketing and progress that has been made in the European Union.