The goal of this work is to provide an in-depth examination and comparison of industry efforts to self-regulate food and beverage marketing to children. More specifically, this macro-level analysis will: (a) analyze, compare, and contrast food and entertainment companies’ policies on food marketing to children with respect to their nutrition standards, media approaches covered, and definition of child audience, (b) assess changes in companies’ portfolio of products marketed to children, and (c) educate the public, health professionals, companies, and policymakers on the strength of the various policies and the magnitude of their collective impact. Researchers will develop and utilize comprehensive grading criteria, resulting in a ‘food marketing report card,’ to rate and rank the company policies based on the Guidelines for Responsible Food Marketing to Children (CSPI), Dietary Guidelines for Americans, the reach of the marketing techniques, and existing research in this area. Best practices in the industry will be highlighted.
Analyzing Food and Entertainment Companies’ Policies on Food Marketing to Children
Report Card on Food-Marketing Policies: An Analysis of Food and Entertainment Company Policies Regarding Food and Beverage Marketing to Children
This 34-page report examines whether companies marketing food to children have adopted a policy on marketing to children, and if so, whether those policies are adequate in adhering to nutrition-based standards. Of the 128 companies assessed, only 32% had a policy for marketing food to children. Of the companies who … More
The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Some communities have limited access to stores that carry healthful staple foods such as fruits and vegetables, whole grain-rich foods, and … More
Children and adolescents see between 4,500 and 6,000 food ads on TV each year, the majority of which are for products high in sugar and fat and low in essential nutrients. In April 2011, a coalition of federal authorities known as the Interagency Working Group on Foods Marketed to Children … More