The primary goal of this study is to evaluate the nutritional quality of the foods advertised on children’s programs on Spanish-language broadcast and cable channels, and to compare it to English-language channels. The study will examine a wide range of descriptive measures that include product type, persuasive theme/appeal, use of mascots, celebrities, licensed characters, contests, premiums, and Web site promotions. Thus, in addition to examining the food products (and nutritional quality of these products) advertised to children on Spanish language television stations, it will also identify the persuasive tactics that are used to influence child-viewers in food marketing directed to children on Spanish language television stations and establish how these tactics differ across food products of varying nutritional value. Furthermore, the study will examine the extent to which industry self-regulatory pledges from the nation’s leading food companies have been fulfilled, with data comparing these assessments for English-language and Spanish-language channels.
Analyzing the Nature and Extent of Food Advertising During Children’s Programming on Spanish Language Television
This paper analyzes food and beverage advertising on Spanish-language children’s television compared with advertising found on English-language programs. Researchers found that although the amount of food advertising was lower on Spanish-language channels than on English-language programs, the nutritional quality of foods advertised on Spanish-language channels was substantially poorer than on … More
The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Some communities have limited access to stores that carry healthful staple foods such as fruits and vegetables, whole grain-rich foods, and … More
Children and adolescents see between 4,500 and 6,000 food ads on TV each year, the majority of which are for products high in sugar and fat and low in essential nutrients. In April 2011, a coalition of federal authorities known as the Interagency Working Group on Foods Marketed to Children … More