The California City Soda Tax Calculator is an online tool that generates estimates of how much revenue a sugar-sweetened beverage tax would raise for incorporated California cities with populations over 25,000 (based on 2010 Census data). The calculator allows for a range of sugar-sweetened beverage taxes from ½ cent to 2 cents per ounce. The researchers who created this tool used the most recently available public and proprietary data on beverage consumption, population, pricing, and socio-demographic information on the variation in sugar-sweetened beverage consumption to populate the calculator.
Published: July 2014
ID #: CAS013
Authors: The California Center for Public Health Advocacy
There is growing interest across the country in taxing sugar-sweetened beverages (SSBs). As policy-makers and advocates consider whether to pursue such a tax, accurate estimates of tax revenues that could be raised are needed. The goals of this project are to: 1) update estimates of tax revenues from SSB excise … More
U.S. states have introduced bills requiring sugar-sweetened beverages (SSBs) to display health warning labels. This study examined how warning labels influence parents and which labels are most effective. Over 2,000 demographically and educationally diverse parents of children ages 6 to 11 participated in an online survey. Parents were randomized to … More
This study examines trends in the prevalence of price promotions among packaged food and beverage purchases, differences in prevalence by household race/ethnicity or income, and the association between price promotions and the nutritional profile of purchases. The cross-sectional study uses a dataset of 90 million purchases from 38,744 (2008) to … More