This article examines consumer awareness of calorie information at fast-food restaurant chains in New York City after the introduction of calorie labeling on menus and menu boards. Researchers found that awareness of calorie information increased from pre-enforcement to post-enforcement of the calorie labeling regulation (25% to 64%). Among customers who saw calorie information post-enforcement, 27% of customers said they use the information in making their purchase. The authors conclude that posting information on menu boards increases the number of people who see and use the information.
Published: December 2010
ID #: 65429
Journal: Am J Public Health
Authors: Dumanovsky T, Huang CY, Bassett MT, Silver LD
Age Group: Adults and Families
Keywords: Fast food, Food outlet, Menu Labeling, Point-of-decision prompts, Restaurant, Urban
Focus Area: Food Retail
Resource Type: Journal Article
Race/Ethnicity: Multi-racial/ethnic
State: New York
Related Research
November 2008
Evaluating the New York City Calorie Labeling Regulation
The New York City Department of Health and Mental Hygiene approved a regulation that requires that calorie information be posted on menu boards for restaurant chains with 15 or more stores nationally. This regulation went into effect in 2008. The regulation is intended to increase prominence of calorie information at point-of-purchase to help consumers make MoreNovember 2023
Understanding the Chasm in the Diffusion of Online Food Benefit Ordering: A Service Ecosystem Approach
Although consumers used online grocery shopping more frequently to limit exposure to the COVID-19 virus during the pandemic, the participants of some federal nutrition assistance programs lacked the option to redeem their food benefits online. Some retailers were pilot-testing online food benefit ordering for the participants of the Special Supplemental Nutrition Program for Women, Infants, MoreOctober 2023