Convenience Stores and the Marketing of Foods and Beverages through Product Assortment
Product assortment–the presence and variety of foods and beverages–is a key in-store marketing strategy to influence consumer choice. This paper examines product assortment within conveniences stores in rural Texas-border colonias. Researchers found that convenience stores in this area provide a greater assortment of less healthy foods and beverages compared with healthier foods and beverages. Convenience stores displayed a large product assortment of sugar-sweetened beverages (SSBs), with a median of 86.5 unique varieties; candy (76 varieties); salty snacks (77 varieties); fried chips (44 varieties); cookies and pasties (19 varieties); and frozen sweets (21 varieties). This is compared with 17 varieties of non-SSBs and three varieties of baked chips. Basic food items provided by convenience stores included milk (84% of stores); fresh fruit (33%); fresh vegetables (35%); canned vegetables (78%); white bread (71%); and deli-style packaged meat (57%). The authors conclude that that there are opportunities to influence consumer food choice through programs that alter the balance between healthier and less healthy food and beverages in convenience stores.
More than one-quarter of all Hispanic households in the U.S. are food insecure. Hispanic families in the U.S. comprise 30 percent of households with food insecurity at the child level. This article analyzes inter-rater agreement of food security among a sample of Mexican-origin children ages 6 to 11 and their … More
This paper examines spatial access to retail food stores, including traditional (supercenters, supermarkets, grocery stores), convenience (convenience stores and food marts), and non-traditional (dollar stores, discount stores) stores, as well as food shopping habits, and nutrients available in household food supplies among 50 Mexican-origin families residing in Texas border colonias. … More
This article assess the relationship between children’s experience of food insecurity and nutrient intake from food and beverages among Mexican-origin children (ages 6-11 years) who resided in Texas border colonias. Child food security measures and 24-hour dietary recall data were collected in Spanish by trained promotora-researchers. Researchers found that 64 … More
The prevalence of overweight and obesity among Mexican-American children is exceedingly high. Understanding the role of mobile food vendors in low-income, limited-resource Mexican-American colonia neighborhoods is critical. With the involvement of community partners and building on prior food environment projects within the colonias, the aim of this study is to … More