Evaluating Marketing Strategies to Increase the Purchase of Healthy Foods in Lower-Income Communities
There is increased attention and funding to policies that can increase the presence of supermarkets in lower-income, ethnically diverse neighborhoods. While having access to a wide variety of foods is a basic human right, little is known about what purchases are made in supermarkets in these areas and the factors that influence them. The aims of this research are to: 1) establish a data sharing mechanism with a supermarket chain in Philadelphia to identify where profit-neutral substitutions (healthier for less healthy) could be made; 2) conduct interviews with retailers to assess the feasibility of marketing specific healthier product substitutions among lower-income ethnically diverse shoppers; and 3) develop and evaluate marketing strategies to increase the purchase of healthier products. Investigators will compare, for each of three product categories, sales of healthier products in an intervention and comparison store.
The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Some communities have limited access to stores that carry healthful staple foods such as fruits and vegetables, whole grain-rich foods, and … More
Children and adolescents see between 4,500 and 6,000 food ads on TV each year, the majority of which are for products high in sugar and fat and low in essential nutrients. In April 2011, a coalition of federal authorities known as the Interagency Working Group on Foods Marketed to Children … More
The marketing of unhealthy foods to children and youth is a major public health concern. Children in the United States grow up surrounded by food and beverage marketing, which primarily promotes products with excessive amounts of added sugar, salt, and fat, and inadequate amounts of fruits, vegetables, and whole grains. … More