Examining a Statewide Law Banning Junk Food and Beverage Marketing in Maine Schools
Maine’s Chapter 156, the first statewide law banning junk food and beverage marketing in schools, went into effect in September 2007. No statewide policies to restrict marketing in schools exist or have been studied, and little is known about how best to create and implement marketing policy change in schools. In this study, investigators will assess compliance with Chapter 156 using a cross-sectional survey to observe school food marketing practices and assess perceptions of policies and changes since the inception of Chapter 156. Recommendations will be developed to improve legislation and school policies.
Start Date: November 2009
ID #: 66961
Principal Investigator: Michele Polacsek, PhD, MHS
In 2007, Maine became the first state to pass legislation limiting the marketing of foods of minimal nutritional value (FMNV) in public schools. This article describes compliance with this legislation and the nature and extent of junk food marketing in a representative statewide sample of high schools in Maine. Researchers … More
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Children and adolescents see between 4,500 and 6,000 food ads on TV each year, the majority of which are for products high in sugar and fat and low in essential nutrients. In April 2011, a coalition of federal authorities known as the Interagency Working Group on Foods Marketed to Children … More