In May 2010 the White House Childhood Obesity Task Force identified the need to improve front-of-package (FOP) nutrition labels to help consumers when making purchasing decisions. Multiple competing industry-initiated labeling systems currently appear on packaged foods in the United States. This research team proposed a randomized-controlled trial to test consumers’ understanding of several different types of FOP labels, including the the Multiple Traffic Light system and the Facts Up Front system launched in 2011 by U.S. food and beverage manufacturers and retailers. Adult participants in the web-based study were randomized to one of five FOP label conditions. Study participants were asked to answer several questions about the nutritional profile of different foods they were comparing and to provide an overall rating of product healthfulness, taste perception, and intent to purchase the product. Participants were also asked questions about their eating habits and to provide demographic information. Outcomes across label conditions were analyzed using one-way analysis of variance and post-hoc tests comparing each label condition to all of the others.
Examining Consumers’ Understanding of Front-of-Package Nutrition Information Systems
The U.S. food and beverage industry recently released a new front-of-package nutrition labeling system called “Facts Up Front” that will be used on thousands of food products. This article discusses the results of a randomized controlled study to test consumer understanding of the Facts Up Front system compared to the … More
The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Some communities have limited access to stores that carry healthful staple foods such as fruits and vegetables, whole grain-rich foods, and … More
Children and adolescents see between 4,500 and 6,000 food ads on TV each year, the majority of which are for products high in sugar and fat and low in essential nutrients. In April 2011, a coalition of federal authorities known as the Interagency Working Group on Foods Marketed to Children … More