Food marketing and advertising may be important determinants of childhood obesity. However, empirical attention has focused on television as a vehicle of marketing to children in the home, with limited attention to the broader nutrition environment in which families are embedded. This study will address this gap in the literature by evaluating food marketing targeted to young children in community retail food stores. Specific research questions include: (1) Are there differences in how food is marketed to young children in the retail food store environment based on neighborhood socioeconomic position? (2) Is there an association between neighborhood levels of food marketing and childhood obesity? (3) Can interventions and public health policy for food marketing in retail food stores be informed by the perceptions of family, store owners and public health decision makers in communities? This study will employ a cross-sectional mixed method approach using spatial mapping, surveys of food stores and semi-structured interviews.
Examining Food Marketing and Promotion to Children in the Retail Food Store Environment
This article examines the amount and type of food and beverage product packaging-related marketing observed in retail food stores where mothers of young children in the cities of Champaign and Urbana, Ill., said they commonly shop. It assesses differences between marketing practices by store type, store acceptance of Supplemental Nutrition … More
This paper examines the extent to which foods and beverages marketed to youth on the internet and television are available and marketed in retail food stores. Researchers assessed food marketing strategies in convenience/corner and grocery stores and found that 82% of stores assessed carried items marketed to youth on television … More
The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Some communities have limited access to stores that carry healthful staple foods such as fruits and vegetables, whole grain-rich foods, and … More