This study builds on the recommendations for healthy minimum stocking developed by an expert panel convened by Healthy Eating Research in 2015. It tests the feasibility of the standards and provides practical insight from retailers about implementation. Researchers collected qualitative and quantitative data from 57 small stores in four states (Arizona, Delaware, Minnesota, and North Carolina) that accepted Supplemental Nutrition Assistance Program benefits. Store interviews revealed a reluctant willingness to stock healthy food and meet new recommendations. No stores met recommended fruit and vegetable stocking and few stores met requirements for other food categories (i.e., whole grains and low-fat dairy). In contrast to the inventory observed, most owners believed store stock met basic recommendations. Findings reveal that store owners may be willing to stock healthy food but may need technical support to make this shift.