Examining the Nutritional Content and Youth-Focused Marketing of Fortified Drinks to Strengthen Public Policies
With the link between sugar-sweetened beverages (SSBs) and childhood obesity well established, effective strategies to reduce consumption of these beverages among children are needed. The objective of this research is to determine whether the nutritional content of fortified beverages and fruit drinks warrants their inclusion or exclusion from public policies designed to reduce the marketing and availability of SSBs. The study aims to: 1) describe the risks and/or benefits that fortified beverages and fruit drinks pose to children’s health, especially among racial and ethnic minority youth; 2) describe the potential impact of fortified beverages and fruit drinks on childhood obesity; 3) analyze the validity of health and/or nutritional benefit claims made on package labeling; and 4) describe the potential of health claims to influence the support of youth, the general public, and policy-makers for including or excluding fortified beverages and fruit drinks in beverage policies.
Consumption of several new categories of ‘fortified’ sugary beverages has increased significantly in recent years. Energy drinks, sports drinks, fruit drinks, flavored waters, and sweetened teas and coffees are heavily marketed and have become popular with children and adolescents as well as adults. This report describes the results of the … More
The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Some communities have limited access to stores that carry healthful staple foods such as fruits and vegetables, whole grain-rich foods, and … More
U.S. states have introduced bills requiring sugar-sweetened beverages (SSBs) to display health warning labels. This study examined how warning labels influence parents and which labels are most effective. Over 2,000 demographically and educationally diverse parents of children ages 6 to 11 participated in an online survey. Parents were randomized to … More