Facts Up Front Versus Traffic Light Food Labels: A Randomized Controlled Trial
The U.S. food and beverage industry recently released a new front-of-package nutrition labeling system called “Facts Up Front” that will be used on thousands of food products. This article discusses the results of a randomized controlled study to test consumer understanding of the Facts Up Front system compared to the Multiple Traffic Light system. The findings from the study suggest that although both the Facts Up Front and Traffic Light systems can improve the accuracy of certain judgments of the nutritional quality of foods and beverages, a Traffic Light system that included High/Med/Low text and information about fiber and protein led to more accurate judgments of nutritional quality.
In May 2010 the White House Childhood Obesity Task Force identified the need to improve front-of-package (FOP) nutrition labels to help consumers when making purchasing decisions. Multiple competing industry-initiated labeling systems currently appear on packaged foods in the United States. This research team proposed a randomized-controlled trial to test consumers’ … More
The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Some communities have limited access to stores that carry healthful staple foods such as fruits and vegetables, whole grain-rich foods, and … More
Children and adolescents see between 4,500 and 6,000 food ads on TV each year, the majority of which are for products high in sugar and fat and low in essential nutrients. In April 2011, a coalition of federal authorities known as the Interagency Working Group on Foods Marketed to Children … More