The goal of this study was to determine how to improve school marketing environments so that they align with new federal competitive food standards. The research team assessed the food marketing environments in three schools in Portland, Maine, using the food and beverage marketing in schools (FMBS) survey, and provided schools with technical assistance to help them bring their marketing environments to conform to federal competitive food regulations. Data were collected from each school at baseline, pre-intervention, and post-intervention. The completed pre-intervention surveys were used to inform the improvement process at each school, and revealed noncompliant marketing in all three schools pre-intervention. The research team worked with school administrators and wellness committees to create a feasible marketing removal action plan addressing the marketing found in the assessment and gaps between the existing environment and adherence to new guidelines. Noncompliant marketing was inexpensively removed using a variety of methods, and with assistance from product distributors and the Portland public health department.
Investigating How to Align Schools’ Marketing Environments With Federal Standards for Competitive Foods
Little is known about school-based digital marketing and how to help schools comply with model policies given new competitive food standards. The specific aims of this study are to: 1) assess the different forms of digital food and beverage marketing that may occur in school settings; 2) assess whether school … More
The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Some communities have limited access to stores that carry healthful staple foods such as fruits and vegetables, whole grain-rich foods, and … More
Children and adolescents see between 4,500 and 6,000 food ads on TV each year, the majority of which are for products high in sugar and fat and low in essential nutrients. In April 2011, a coalition of federal authorities known as the Interagency Working Group on Foods Marketed to Children … More