Retail Grocery Store Marketing Strategies and Obesity: An Integrative Review
In-store food marketing can influence food purchasing behaviors, but much remains to be learned about what food marketing practices in grocery stores can help address the growing burden of obesity. This paper synthesizes research and publications from industry and academic sources on the topic and provides direction for developing and evaluating promising interventions. Findings from the review suggest several in-store marketing strategies to promote healthful eating by increasing availability, affordability, prominence, and promotion of healthful foods and/or restricting or de-marketing unhealthy foods.
The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Some communities have limited access to stores that carry healthful staple foods such as fruits and vegetables, whole grain-rich foods, and … More
Children and adolescents see between 4,500 and 6,000 food ads on TV each year, the majority of which are for products high in sugar and fat and low in essential nutrients. In April 2011, a coalition of federal authorities known as the Interagency Working Group on Foods Marketed to Children … More
The marketing of unhealthy foods to children and youth is a major public health concern. Children in the United States grow up surrounded by food and beverage marketing, which primarily promotes products with excessive amounts of added sugar, salt, and fat, and inadequate amounts of fruits, vegetables, and whole grains. … More