As digital media become ever more present in children’s lives, public health researchers and policy-makers need to understand how the new marketing ecosystem infiltrates and influences consumers. Yet specialized, commercially-sponsored digital marketing research remains obscured from public view because much of it occurs outside the academy. This study will make highly accessible and visible an important body of research literature that is playing a critical role in shaping contemporary food and beverage marketing to children and youth. The specific aim of this work is to collect, catalogue, analyze and make available industry research reports on the effects of the techniques that embody contemporary food marketing practices to children and youth. The study will map the research on digital marketing and create a searchable, annotated database of industry research reports that are central to addressing concerns about digital advertising and childhood obesity.
Studying Food and Marketing Industry Research Behind Digital Media Marketing to Children and Adolescents
Peeking Behind the Curtain: Food and Marketing Industry Research Supporting Digital Media Marketing to Children and Adolescents
This report describes and provides examples of the types of digital marketing research utilized by the food and beverage industry and the potential effects it has on the health of children and adolescents. Researchers found that food and beverage industry, together with the companies they contract, are conducting three major … More
The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Some communities have limited access to stores that carry healthful staple foods such as fruits and vegetables, whole grain-rich foods, and … More
Children and adolescents see between 4,500 and 6,000 food ads on TV each year, the majority of which are for products high in sugar and fat and low in essential nutrients. In April 2011, a coalition of federal authorities known as the Interagency Working Group on Foods Marketed to Children … More