Testing the Effectiveness of a Double-Dollar Incentive Program to Increase Purchases of Fruits and Vegetables
Currently there is much interest in incentivizing the purchase of healthier food items among lower-income populations. The purpose of this project is to pilot test a double-dollar incentive program traditionally used at farmers’ markets to increase purchases of fresh, frozen, and canned fruits and vegetables in a large grocery store retail setting (Hannaford). Approximately 400 adult shoppers who live with a child under 18 years of age and regularly use the Hannaford store location will be recruited and enrolled in the study in rural Maine. Investigators will collect baseline purchasing data for all participants, then establish and collect data on both a control and an intervention group. Both groups will receive a 5 percent discount on all purchases at the participating store, and the intervention group will receive an additional “2 for the price of 1” discount on fruits and vegetables. Investigators will compare “per shopping month” fruit and vegetable sales within individuals (pre- to post-intervention) and between individuals (intervention and control) as both total sales of fruit and vegetables and as a percent of total food purchased. Findings from this research will help inform grocery retailer efforts to encourage healthier purchases.
The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Some communities have limited access to stores that carry healthful staple foods such as fruits and vegetables, whole grain-rich foods, and … More
This study aimed to assess the relative impact of the home food environment on children’s diet after the introduction of a new supermarket in a food desert. This study builds upon a natural experiment to longitudinally examine the food-purchasing behaviors and diets among a randomly selected population of households in … More
Improvements in the healthiness of packaged foods and beverages consumed by children and adolescents could have an impact on obesity through improved dietary intake patterns. Food manufacturers have new incentives to reformulate foods in response to changes in the Nutrition Facts label (NFL) and serving sizes scheduled to go into … More