This article provides an overview of the growing digital media and marketing landscape, focusing on four developments that are shaping marketing strategies and techniques: 1) the growth of interactive games and increasing sophistication of augmented realities and other immersive features of digital media; 2) the rapid explosion of social media and the emergence of marketing strategies designed for those platforms; 3) the further development and proliferation of data collections and profiling techniques; and 4) the rise of smartphones and mobile marketing. It highlights techniques that are used by fast-food, snack-food, and soft drink companies to target children and adolescents. Issues raised by these developments that require further study are identified and current policy developments aimed at addressing some of these digital marketing practices are highlighted.
The New Threat of Digital Marketing
Defining Priorities and Optimal Research Designs for Studying the Impact of Digital Food Marketing on Adolescents
Few studies have examined adolescent exposure to food marketing. This research gap is compounded by the dearth of academic studies of digital food marketing, especially regarding adolescents, who are exposed to increased food and beverage marketing on the Internet, cell phones and other digital platforms. Recent developments at the federal … More
The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Some communities have limited access to stores that carry healthful staple foods such as fruits and vegetables, whole grain-rich foods, and … More
Children and adolescents see between 4,500 and 6,000 food ads on TV each year, the majority of which are for products high in sugar and fat and low in essential nutrients. In April 2011, a coalition of federal authorities known as the Interagency Working Group on Foods Marketed to Children … More