The Soda Tax Debate in Telluride, Colorado: How Was It Framed?
Taxes on sugary drinks have been identified as a policy tool that could reduce consumption of these beverages or raise funds to address associated health expenses. To date, tax proposals have met stiff opposition from the beverage industry and others. An unsuccessful ballot measure in November 2013 to place a one-cent tax per ounce on sugary drinks within the city of Telluride, Colo., provides a recent opportunity to study the public debate over this issue. Analyzing news coverage is important because news sets the agenda for policy debates, and frames how voters and policy-makers consider whether to support an issue. This research project will collect local and national news coverage on Telluride’s ballot initiative, including traditional mainstream news outlets as well as online comments and blogs. A final report will provide a comprehensive quantitative and qualitative analysis of the news coverage of this tax measure.
Start Date: December 2013
ID #: CAS016
Organization: Public Health Institute - Berkeley Media Studies Group
Taxing sugar-sweetened beverages (SSBs) has been identified as a key policy lever to reduce consumption of sugary drinks and to fund nutrition and physical activity programs. This paper analyzes news coverage of three SSB tax proposals in Richmond and El Monte, Calif., and Telluride, Colo., in 2012 and 2013. Although … More
In 2013, Telluride, Colo., proposed a tax on sugary drinks that would require local business owners to pay the city one cent per ounce of sugar-sweetened beverages sold. The proposed tax did not pass, but generated a large amount of news coverage and controversy. This report evaluates the news coverage … More
U.S. states have introduced bills requiring sugar-sweetened beverages (SSBs) to display health warning labels. This study examined how warning labels influence parents and which labels are most effective. Over 2,000 demographically and educationally diverse parents of children ages 6 to 11 participated in an online survey. Parents were randomized to … More