The purposes of this project are to: 1) understand the barriers and facilitators to the implementation of the Minimum Stocking Levels and Marketing Strategies of Healthful Foods for Small Retail Food Stores recommendations developed in 2015 among stores most likely to face challenges (rural and urban, dollar and family-owned stores), and 2) obtain a baseline measure of level of store compliance among a sample of stores across four sites. Store manager interviews and quantitative baseline guideline compliance checks will be undertaken in 60 small retail food stores–15 stores each in Minnesota, the Mid-Atlantic region (i.e., Delaware, Maryland, Pennsylvania), Arizona, and North Carolina. These stores will be convenience sampled from census tracts with greater than 51 percent low- to moderate-income designations. Guideline requirements will be listed on a checklist whereby researchers will determine 1) if current inventory is already compliant with guidelines, and 2) if inventory does not meet guidelines, what specifically is absent. Interviews will be conducted with store owner/managers to determine which guidelines are anticipated to be most challenging for stores to implement and their motivations for participation. Findings will garner needed practical understanding for how best to refine, tailor, and design programmatic efforts to effectively release small store standards nationally such that they are most likely to achieve implementation.
Understanding the Feasibility of Implementing the Recommendations for Minimum Stocking Levels and Marketing Strategies for Small Retail Food Stores
The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Some communities have limited access to stores that carry healthful staple foods such as fruits and vegetables, whole grain-rich foods, and … More
Children and adolescents see between 4,500 and 6,000 food ads on TV each year, the majority of which are for products high in sugar and fat and low in essential nutrients. In April 2011, a coalition of federal authorities known as the Interagency Working Group on Foods Marketed to Children … More
The marketing of unhealthy foods to children and youth is a major public health concern. Children in the United States grow up surrounded by food and beverage marketing, which primarily promotes products with excessive amounts of added sugar, salt, and fat, and inadequate amounts of fruits, vegetables, and whole grains. … More