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Report Card on Food-Marketing Policies: An Analysis of Food and Entertainment Company Policies Regarding Food and Beverage Marketing to Children

This 34-page report examines whether companies marketing food to children have adopted a policy on marketing to children, and if so, whether those policies are adequate in adhering to nutrition-based standards. Of the 128 companies assessed, only 32% had a policy for marketing food to children. Of the companies who did, none received a grade More

Keywords: Digital marketing, Food advertising, Front-of-package labeling, In-store marketing, Media, Nutrition standards, Point-of-decision prompts, Self-regulation, Social media

Date: March 2010

Resource Type: Report

Focus Areas: Food Marketing School & After School

Analyzing Food and Entertainment Companies’ Policies on Food Marketing to Children

The goal of this work is to provide an in-depth examination and comparison of industry efforts to self-regulate food and beverage marketing to children. More specifically, this macro-level analysis will: (a) analyze, compare, and contrast food and entertainment companies’ policies on food marketing to children with respect to their nutrition standards, media approaches covered, and More