Research & Publications | Healthy Eating Research

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The New Age of Food Marketing: How Companies are Targeting and Luring Our Kids – and What Advocates Can Do About It

This report provides a snapshot of five categories of marketing tactics used by fast food, snack food, and soft drink companies to target children and adolescents. These categories include: 1) creating immersive environments; 2) infiltrating social networks; 3) location-based and mobile marketing; 4) collecting personal data; and 5) studying and triggering the subconscious. Descriptions of More

Date: October 2011

Resource Type: Report

Focus Areas: Food Marketing

Food Marketing in the Digital Age: A Conceptual Framework and Agenda for Research

This report provides a brief summary of how digital marketing works and the role it plays in promoting unhealthy food and beverages to children. Detailed in the report are key concepts of digital marketing; implications for young people’s health; challenges digital marketing concepts raise for researchers; and relevant theoretical models for understanding how the new More

Date: April 2011

Resource Type: Report

Focus Areas: Food Marketing

Examining Policy and Practice in Digital Marketing of Food and Beverages to Children

The aim of this research is to examine new digital and interactive food and beverage marketing practices, primarily targeting children and adolescents. Specifically, this study will: (a) provide a comprehensive analysis of the digital food and beverage youth marketing infrastructure, explaining new platforms, technologies, advertising techniques, and market research practices for targeting children and adolescents, More

Date: September 2008

Resource Type: Grant Summary

Focus Areas: Food Marketing