Research & Publications | Healthy Eating Research

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Examining Marketing Approaches to Increasing Sales of Healthy Kids’ Menu Items in Quick-Service Restaurants

Through cooperation between the food service industry and public health, this project aims to improve nutritional quality of kids’ menus in fast food restaurants. This study will examine pooled sales data from 10 Taco Time restaurants showing items sold from the kids’ menu over three exposure periods: a 6-month baseline, a 3-month period following introduction More

Date: November 2009

Resource Type: Grant Summary

Focus Areas: Food Marketing