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Investigating How to Align Schools’ Marketing Environments With Federal Standards for Competitive Foods

The goal of this study was to determine how to improve school marketing environments so that they align with new federal competitive food standards. The research team assessed the food marketing environments in three schools in Portland, Maine, using the food and beverage marketing in schools (FMBS) survey, and provided schools with technical assistance to More

Keywords: Beverage contracts, Competitive foods, Digital marketing, Food advertising, Media, Nutrition standards, School wellness policies, Snacks, Vending machines

Date: March 2017

Resource Type: Journal Article

Focus Areas: Food Marketing School & After School

Investigating How to Align Schools’ Marketing Policies with Federal Standards for Competitive Foods

Little is known about school-based digital marketing and how to help schools comply with model policies given new competitive food standards. The specific aims of this study are to: 1) assess the different forms of digital food and beverage marketing that may occur in school settings; 2) assess whether school marketing environments in Portland, Maine, More

Keywords: Beverage contracts, Competitive foods, Digital marketing, Food advertising, Legal, Media, Nutrition standards, School wellness policies, Vending machines

Date: February 2014

Resource Type: Grant Summary