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Studying the Impact of Financial Incentives at Point of Purchase on Low-Income Consumers’ Purchase of Healthy Food and, Subsequently, on Family Health

To address diet quality disparities in low-income families, policymakers and health experts recommend strategies such as financial incentives to promote consumption of fruits and vegetables (FVs). Real-time incentives for purchasing FV and variable incentives are promising, untested strategies to improve families’ diets and health. The goal of this study is to evaluate the effectiveness of More

Keywords: Fruits and vegetables, Grocery store, Supermarket, Supplemental Nutrition Assistance Program (SNAP)

Date: February 2019

Resource Type: Grant Summary

Focus Areas: Food Retail Pricing & Economics

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Studying the Impact of Financial Incentives at Point of Purchase on Low-Income Consumers’ Purchase of Healthy Food and, Subsequently, on Family Health