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A Supermarket Double-Dollar Incentive Program Increases Purchases of Fresh Fruits and Vegetables Among Low Income Families With Children: The Healthy Double Study

This pilot study was conducted to determine whether a supermarket double-dollar fruit and vegetable (F&V) incentive increases F&V purchases among low-income families. The study was carried out in a supermarket in a low-income rural Maine community. The participants were low-income and Supplemental Nutrition Assistance Program (SNAP) supermarket customers. The participants received a same-day coupon at More

Keywords: Fruits and vegetables, Grocery store, Rural, Supermarket, Supplemental Nutrition Assistance Program (SNAP)

Date: November 2017

Resource Type: Journal Article

Focus Areas: Food Retail Pricing & Economics

Testing the Effectiveness of a Double-Dollar Incentive Program to Increase Purchases of Fruits and Vegetables

Currently there is much interest in incentivizing the purchase of healthier food items among lower-income populations. The purpose of this project is to pilot test a double-dollar incentive program traditionally used at farmers’ markets to increase purchases of fresh, frozen, and canned fruits and vegetables in a large grocery store retail setting (Hannaford). Approximately 400 More

Keywords: Food outlet, Fruits and vegetables, Grocery store, Point-of-decision prompts, Rural, Supermarket, Supplemental Nutrition Assistance Program (SNAP)

Date: July 2015

Resource Type: Commissioned Research Project Summary

Focus Areas: Food Access Food Retail Pricing & Economics