NCCOR is partnering with the Rudd Center for Food Policy and Obesity and RTI International to review the impact that the Children’s Food and Beverage Advertising Initiative (CFBAI) has made since its inception in 2006. CFBAI is a voluntary industry initiative in which companies commit to featuring only foods meeting specific nutrition criteria in advertising directed primarily to children under age 12. Recent changes in the initiative strengthened the nutrition standards and definition of child-directed advertising.  

This Connect & Explore webinar is based on the recently released report from RTI International supported by Healthy Eating Research, Assessing the Public Health Impacts of the Children’s Food and Beverage Advertising Initiative. In addition, researchers from the Rudd Center for Food Policy and Obesity will discuss findings from a 2017 report on the effectiveness of industry self-regulation in promoting healthier choices in child-directed advertising.

  • Jennifer Harris, UConn Rudd Center for Food Policy and Obesity 
  • Frances Fleming, UConn Rudd Center for Food Policy and Obesity
  • Mary Muth, RTI International 

The webinar will take place on November 10, 3-4 p.m. ET