Healthy Eating Research | Building Evidence to Prevent Childhood Obesity

Latest News and Research

Ages 2-8 Feeding Recommendations

Emerging research shows that it’s not just WHAT we feed our kids that matters, but also HOW we handle feeding or eating that’s really important in establishing lifelong healthy habits for our kids.

focus areas

260,000+

of afterschool sites offered fruits or vegetables during snack

Learn More

Research & Publications See all

April 2022

A click too far from fresh foods: A mixed methods comparison of online and in-store grocery behaviors among low-income households

A recent policy in the U.S. authorized monthly benefits from the Supplemental Nutrition Assistance Program (SNAP) to be used online to increase grocery access and promote healthy eating. This study examined online grocery attitudes and purchasing behaviors among low-income SNAP-eligible households with young children with and without online grocery experience. An explanatory sequential mixed methods More

March 2022

Kid Influencer Marketing: Gaps in Current Policies and Research

Most food advertisements that children see are for unhealthy foods and beverages. Paying “influencers”—online celebrities with large social media fan bases—to endorse or promote products on their social media accounts is a relatively new tool that companies use to market their products. Engaging kid influencers has the added bonus of reaching younger audiences. Kids may More

February 2022

Marketing of sugar-sweetened children’s drinks and parents’ misperceptions about benefits for young children

Despite expert recommendations, U.S. parents often serve sugar-sweetened children’s drinks, including sweetened fruit-flavored drinks and toddler milks, to young children. This qualitative research explored parents’ understanding of common marketing tactics used to promote these drinks and whether they mislead parents to believe the drinks are healthy and/or necessary for children. We conducted nine focus groups More