Food and beverage marketing influences the diets and health of children and adolescents. In 2019, fast-food restaurants spent $5 billion in total advertising to children. Black and Hispanic youth are disproportionally targeted by unhealthy food and beverage advertising compared to their White peers. The foods and beverages most heavily marketed to youth are for unhealthy products, high in calories, sugar, fat, and/or sodium, that do not align with national recommendations for healthful diets. Research in this area examines how the elements of marketing—including product, price, placement, and promotion—influence the food and beverage preferences and choices of children and youth, as well as their weight status, and how such elements can be used to promote healthier eating.

Research & Publications See all

January 2024

WIC Fruit and Vegetable Study

The Gretchen Swanson Center for Nutrition was funded by Healthy Eating Research to conduct a study exploring how the policy changes in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) cash value benefit (CVB), or fruit and vegetable money, during the pandemic impacted the WIC program and child access to fruits and More

January 2024

Food Insecurity and the Child Tax Credit

Food insecurity puts people at risk for many poor physical and mental health outcomes. Food insecurity stayed stable during much of the COVID-19 pandemic but rose significantly from 2021-2022 among U.S. households with children. Many federal supports were offered during the COVID-19 pandemic. These included expansions in food assistance programs like SNAP, as well as More

November 2023

State Agency Perspectives on Successes and Challenges of Administering the Child and Adult Care Food Program

The federal Child and Adult Care Food Program (CACFP) improves nutrition and reduces food insecurity for young children while helping cover food costs for care providers and families. Despite its important benefits, the program is underutilized. This report uses qualitative interviews with state CACFP administrators representing 28 states to explore federal and state policies and practices that support or discourage CACFP participation among licensed child More

November 2023

Supporting the Wake Forest School of Medicine in implementing a WIC referral program within electronic health records to optimize WIC participation

The United States has an ongoing maternal and infant health crisis, characterized by stark disparities. The WIC program could equitably improve health outcomes, but it is underutilized. Identifying strategies for healthcare systems to efficiently connect pregnant patients with WIC is a public health and policy priority. This study will use the electronic health record (EHR) More