Food and beverage marketing influences the diets and health of children and adolescents. The food industry spends $1.8 billion per year on marketing to youth in the United States. The foods and beverages most heavily marketed to youth are for unhealthy products, high in calories, sugar, fat, and/or sodium, that do not align with national recommendations for healthful diets. Research in this area examines how the elements of marketing—including product, price, placement, and promotion—influence the food and beverage preferences and choices of children and youth, as well as their weight status, and how such elements can be used to promote healthier eating among youth to prevent obesity.
Fast Fact
Food & Beverage Marketing
Research & Publications
February 2016
Minimum Stocking Levels and Marketing Strategies of Healthful Foods for Small Retail Food Stores
The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Some communities have limited access to stores that carry healthful staple foods such as fruits and vegetables, whole grain-rich foods, and … More
April 2015
Alignment of Children’s Food Advertising With Proposed Federal Guidelines
Children and adolescents see between 4,500 and 6,000 food ads on TV each year, the majority of which are for products high in sugar and fat and low in essential nutrients. In April 2011, a coalition of federal authorities known as the Interagency Working Group on Foods Marketed to Children … More
January 2015
Recommendations for Responsible Food Marketing to Children
The marketing of unhealthy foods to children and youth is a major public health concern. Children in the United States grow up surrounded by food and beverage marketing, which primarily promotes products with excessive amounts of added sugar, salt, and fat, and inadequate amounts of fruits, vegetables, and whole grains. … More
April 2018
Identifying the effect of shelf nutrition labels on consumer purchases: results of a natural experiment and consumer survey
Shelf nutrition labels provide summary information on the overall nutritional quality of a food product. They provide cues to shoppers and may be effective in promoting healthy food choices at the point of purchase. The objective of this study was to explore the impact of NuVal Labels, a shelf nutrition … More