Parents’ reactions to a Social Media Marketing Campaign Promoting Universal School Meals Among Elementary-Aged US Children: A Content Analysis
This study aimed to examine parents’ reactions (e.g., likes, comments) to a social media campaign encouraging participation in universal school meals (USM) programs, using a content analysis of parents’ reactions to static Facebook posts (images with captions) posted as part of a parent-directed campaign promoting USM participation. We calculated descriptive statistics of parents’ comments to More