Some WIC state agencies are adopting WIC apps that participants can use to check their benefits, set reminders for their clinical appointments, or complete nutrition education. Although WIC apps have already been used by millions of WIC participants, the effectiveness of this significant innovation has never been systematically evaluated. It is unclear whether the participants who use a WIC app have a higher benefit redemption rate than those who do not. To fill this knowledge gap, this brief presents the evidence from a recent evaluation of the effectiveness of the WICShopper® app in West Virginia and Kansas, as well as policy implications.
Published: May 2021
Publisher: Healthy Eating Research
Authors: Zhang Q
States: Kansas, West Virginia
Focus Area: Nutrition Policy & Programs
Age Groups: Pregnant women, infants and toddlers (ages 0 to 2), Preschool-age children (ages 3 to 5)
Resource Type: Research Brief
Keyword: Women, Infants, and Children (WIC)
Related Research
November 2025
Informing equitable implementation of SNAP food restriction waivers
SNAP is the largest federally funded nutrition assistance program in the U.S., providing support to more than 40 million Americans. This study aims to provide tangible information, insights, and resources grounded in SNAP participants’ preferences and feedback to support the implementation and communication of SNAP Food Restriction waivers, minimizing barriers to SNAP participation and benefit MoreNovember 2025
Forecasting WIC funding needs: Supporting families, strengthening access
WIC serves more than 50% of all infants born in the U.S. The goal of this study is to build a forecasting model to estimate national WIC funding needs under various policy and economic conditions through fiscal year 2027. The model will also be designed to allow for updates to forecast funding needs for future MoreSeptember 2025