Food and beverage marketing influences the diets and health of children and adolescents. The food industry spends $1.8 billion per year on marketing to youth in the United States. The foods and beverages most heavily marketed to youth are for unhealthy products, high in calories, sugar, fat, and/or sodium, that do not align with national recommendations for healthful diets. Research in this area examines how the elements of marketing—including product, price, placement, and promotion—influence the food and beverage preferences and choices of children and youth, as well as their weight status, and how such elements can be used to promote healthier eating among youth to prevent obesity.
of food ads targeting kids use familiar characters
Food & Beverage Marketing
Research & Publications
The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Some communities have limited access to stores that carry healthful staple foods such as fruits and vegetables, whole grain-rich foods, and … More
Children and adolescents see between 4,500 and 6,000 food ads on TV each year, the majority of which are for products high in sugar and fat and low in essential nutrients. In April 2011, a coalition of federal authorities known as the Interagency Working Group on Foods Marketed to Children … More
The marketing of unhealthy foods to children and youth is a major public health concern. Children in the United States grow up surrounded by food and beverage marketing, which primarily promotes products with excessive amounts of added sugar, salt, and fat, and inadequate amounts of fruits, vegetables, and whole grains. … More
Retailers and other organizations currently use a variety of nutrition standards and recommendations to guide consumers towards healthier, “Better for You”, options. This variety can be confusing to consumers. Healthy Eating Research convened a scientific advisory committee to review existing “Better-For-You” nutrition standards, and analyze their strengths and weaknesses. The … More