Strategies to reduce consumption of sugar-sweetened beverages (SSBs) are a key component of public health promotion and obesity prevention, yet the introduction of many of these policies has been met with political controversy. This paper assesses the levels and determinants of U.S. public support for policies to reduce consumption of SSBs. Respondents to an internet-based survey were asked about their support for a variety of SSBs-related policies: 1) taxing sugary drinks; 2) prohibiting the sale of sugary drinks larger than 16 ounces; 3) prohibiting advertising of sugary drinks on kids’ TV programming; 4) requiring TV stations to provide free air time for public service announcements on healthy eating and exercise equal to the time used advertising sugary drinks; 5) prohibiting schools from selling sugary drinks on school property; and 6) including large and prominently placed calorie labels on sugary drinks. Respondent support was lowest for SSB taxes (21.6%) and portion size restrictions (25.5%), and highest for requiring large and prominently-placed calorie labels on SSBs (65.0%) and restricting the sale of SSBs on school property (61.5%). Democrats and those with negative views of soda companies were more likely to support the policies.
Americans’ Opinions about Policies to Reduce Consumption of Sugar-Sweetened Beverages
This study examines the effect of inoculation as a strategy in competitive framing in the context of public opinion about taxes on sugar-sweetened beverages (SSB). Inoculation is a theory of resistance to persuasion which suggests that by exposing an individual to a weakened form of an oppositional message, individuals can … More
Strategic Messaging to Promote Taxation of Sugar-Sweetened Beverages: Lessons from Recent Political Campaigns
Strategic messaging is used to emphasize certain aspects of issues in policy debates, shaping public views and policy-making processes. This paper explores the use of strategic messaging by proponents of sugar-sweetened beverage (SSB) taxation to influence public opinion, emphasizing the experiences in El Monte and Richmond, Calif., where SSB tax … More
This article examines how the news media frames the public debates about sugar-sweetened beverage (SSB) taxes. Researchers assessed how frequently pro- and anti-tax arguments appeared in national news media and in news outlets serving jurisdictions where SSB taxes were proposed and found that news stories focused on the SSB tax … More
This paper assessed public opinion about arguments commonly used in debates over taxes on sugar-sweetened beverages (SSBs) and found greater public agreement with anti- than pro-tax arguments. A majority of respondents agreed with anti-SSB tax arguments that such taxes are: arbitrary because they do not affect consumption of other unhealthy … More
Evidence indicates that sugar-sweetened beverage (SSB) taxes may reduce rates of childhood obesity, particularly among high-risk populations. However, state and local efforts to enact SSB taxes have been unsuccessful, and public opinion research indicates limited support for these policies. Enactment of SSB taxes will be unlikely without public support, yet … More