Examining Higher and Lower Income Household Food Purchasing Behavior and Whether It May Be Responsible for Childhood Obesity

This project will examine the extent to which household food purchasing behavior differs between higher- and lower-income households and whether these differences may be partly responsible for socioeconomic differences in childhood obesity. In addition, investigators will use econometric models of household food purchases to simulate the extent to which pricing policies, such as taxes on More

Examining Policy and Practice in Digital Marketing of Food and Beverages to Children

The aim of this research is to examine new digital and interactive food and beverage marketing practices, primarily targeting children and adolescents. Specifically, this study will: (a) provide a comprehensive analysis of the digital food and beverage youth marketing infrastructure, explaining new platforms, technologies, advertising techniques, and market research practices for targeting children and adolescents, More

Studying and Documenting Industry Self-Regulation Strengths and Weaknesses in Addressing Food Marketing Practices that Contribute to Childhood Obesity

This project will examine the strengths and weaknesses of self-regulation in addressing food marketing practices that contribute to childhood obesity. Investigators will document the impact and effectiveness of the Children’s Advertising Review Unit (“CARU”) (the principal mechanism for self-regulation in this area) and the Children’s Food and Beverage Advertising Initiative (“Initiative”) (a recent development involving More

Examining the Financial Impact of a la Carte Foods in Kansas Public Schools

This project will characterize demographic and financial differences in the dependence on a la carte food sales among school food service programs. Specifically, the aims of this research are to: (a) classify and describe school districts according to their level of a la carte dependence, (b) explore key financial and demographic characteristics that distinguish low, More

Analyzing the Nature and Extent of Food Advertising During Children’s Programming on Spanish Language Television

The primary goal of this study is to evaluate the nutritional quality of the foods advertised on children’s programs on Spanish-language broadcast and cable channels, and to compare it to English-language channels. The study will examine a wide range of descriptive measures that include product type, persuasive theme/appeal, use of mascots, celebrities, licensed characters, contests, More

School Food Environments and Policies in U.S. Public Schools

Based on 2005 data, this study found that 97% of high schools and 82% of middle schools had vending machines, compared with 17% of elementary schools. In addition, 93% of high schools and 92% of middle schools sold food and beverages a la carte, and nearly 80% of these schools offered unhealthy a la carte More

Disparities in the Food Environment Surrounding U.S. Middle and High Schools

Easy availability of snacks, sodas, alcohol, and fast food in the immediate vicinity of a school could easily negate school food policies. Surrounding food outlets could also lower the effectiveness of health education in the classroom by setting a highly visible example that counters educational messages. The most pernicious one is arguably the location of More