This project will examine the strengths and weaknesses of self-regulation in addressing food marketing practices that contribute to childhood obesity. Investigators will document the impact and effectiveness of the Children’s Advertising Review Unit (“CARU”) (the principal mechanism for self-regulation in this area) and the Children’s Food and Beverage Advertising Initiative (“Initiative”) (a recent development involving pledges by 13 major food marketers governing how they market products to children, and what products are marketed). The specific aims of this research include: 1) providing a legal analysis of how CARU regulates food marketing to children under 12; and 2) evaluating the quality of the Initiative pledges from legal, marketing and public policy perspectives by comparing the marketing commitments made in the pledges, and CARU’s standards, with other self-regulatory policies and best practices standards. The overall goal of this work is to develop recommendations to assist these groups in developing more effective approaches to promote healthy eating and prevent childhood obesity.
Start Date: September 2008
ID #: 65069
Principal Investigator: Julie Ralston Aoki, JD
Co-Principal Investigator: Elizabeth Moore, PhD
Organization: Public Health Law Center, Inc.
Funding Round: Round 3
Keywords: Digital marketing, Food advertising, Legal, Media, Self-regulation
Age Groups: Elementary-age children (grades K to 5), Preschool-age children (ages 3 to 5), Young adolescents (grades 6 to 8)
Focus Area: Food Marketing
Resource Type: Grant Summary
Reducing Student Exposure to Digital Food and Beverage MarketingDigital marketing of unhealthy foods and beverages to children and adolescents is pervasive and undermines healthy eating. During the COVID-19 pandemic, students’ time spent online for both recreation and school using educational technology doubled from 3.8 to 7.7 hours per day for 12- to13-year-olds, and racial, ethnic, and socioeconomic disparities widened with children of color More
Food Marketing Practices of Major Online Grocery Retailers in the United States, 2019-2020Food marketing influences consumers’ preferences for and selection of marketed products. Although a substantial body of research has described food-marketing practices in brick-and-mortar stores, no research has examined food marketing in online grocery retail despite its growing importance as a source of food-at-home purchases. This study aimed to develop and apply a coding instrument to More