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Impact of Menu Labeling on Consumer Behavior: A 2008–2012 Update. A Research Review

More and more chain restaurants and cafeterias are labeling menus to provide consumers with calorie and other information about standard menu items. This trend is driven by the adoption of menu labeling regulations and other policies by states, localities, and institutions as they seek to prevent and reduce obesity. This research review examines the recent More

Keywords: Fast food, Food formulation, Food outlet, In-store marketing, Menu Labeling, Point-of-decision prompts, Restaurant

Date: June 2013

Resource Type: Research Review

Focus Areas: Food Retail

Impact of Menu Labeling on Consumer Behavior: A 2008–2012 Update. An Issue Brief