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Obesity Metaphors: How Beliefs About the Causes of Obesity Affect Support for Public Policy

Using the Yale Rudd Center Public Opinion on Obesity Survey, this study examines how individuals’ demographic/health characteristics, political attitudes and beliefs about the causes of obesity affect their support for obesity-reduction policies. Included in the study were seven obesity metaphors; how much respondents’ agreed with or used these metaphors was strongly predictive of whether they More

Keywords: Message Framing

Date: March 2009

Resource Type: Journal Article

Focus Areas: Healthy Communities