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Research & Publications | Healthy Eating Research

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Providing Analysis and Recommendations for Safeguards on the Next Generation of TV Food Marketing Focused on Children and Youth

Powerful new forms of interactive television (ITV) advertising are being deployed in the US, reaching over 50 million homes by early 2010. Fast-food companies are among those marketers in the forefront of harnessing TV’s potential to deliver personalized and more engaging commercial messages. The introduction of ITV advertising in the US coincides with three upcoming More

Keywords: Digital marketing, Food advertising, Legal, Media

Date: January 2010

Resource Type: Grant Summary

Focus Areas: Food Marketing