Most food advertisements that children see are for unhealthy foods and beverages. Paying “influencers”—online celebrities with large social media fan bases—to endorse or promote products on their social media accounts is a relatively new tool that companies use to market their products. Engaging kid influencers has the added bonus of reaching younger audiences. Kids may More
Keywords: Digital marketing, Social media
The Children’s Food and Beverage Advertising Initiative (CFBAI) is a voluntary industry initiative in which companies commit to featuring only foods meeting specific nutrition criteria in advertising directed primarily to children under age 12. New criteria that were announced in 2018 and went into effect in 2020 strengthened the nutrition standards and changed the criteria More
Keywords: Digital marketing, Food advertising, Food formulation
The USDA Online Purchasing Pilot, which allows SNAP participants to shop and pay for groceries online, rapidly expanded during the COVID-19 pandemic. From March 2020 to March 2021, the number of participating states increased from 5 to 47. This brief assesses whether the Pilot promotes healthy food access (using the criteria of availability and utilization) More
Healthy Eating Research (HER), Center for Science in the Public Interest (CSPI), Johns Hopkins Bloomberg School of Public Health, and The Food Trust have developed the first national research agenda focused on healthy food retail. The research agenda is the result of a multi-step process, including commissioned research and a Healthy Retail Research convening, which More
Keywords: Corner store, Digital marketing, Food advertising, Food insecurity, Food outlet, Food systems, Front-of-package labeling, Fruits and vegetables, Grocery store, Home, In-store marketing, Neighborhood, Restaurant, Rural, Supermarket, Supplemental Nutrition Assistance Program (SNAP), Urban, Women, Infants, and Children (WIC)
Date: November 2020
Resource Type: Report Special Journal Issue
Focus Areas: Food Access Food Retail
Breastfeeding protects against overweight and obesity, asthma, eczema, and type-II diabetes, and has long-term health benefits for women. The health benefits of breastfeeding are so valuable that in 1981, the World Health Organization established the International Code of Marketing of Breast-Milk Substitutes (WHO Code) that prohibits marketing infant formula to the public. The U.S. has More
Keywords: Digital marketing, Infant Feeding
The rapid increase in online shopping and the extension of online food purchase and delivery services to federal nutrition program participants highlight the need for a conceptual framework capturing the influence of online food retail environments on consumer behaviors. This study aims to develop such a conceptual framework. To achieve this, mixed methods were used, More
Keywords: Digital marketing, Supermarket
Toddler drinks are a relatively new product category, typically offered by infant formula manufacturers and promoted as beneficial for young children ages 12 months and older. Marketing promotes these drinks as the “next step” after infant formula, using claims that imply unproven benefits for children’s nutrition and health. However, these drinks raise substantial concerns among health More
Children’s diets in their first 1000 days influence dietary preferences, eating habits, and long-term health. Yet the diets of most infants and toddlers in the United States do not conform to recommendations for optimal child nutrition. This narrative review examines whether marketing for infant formula and other commercial baby/toddler foods plays a role. The World Health More
The Children’s Food and Beverage Advertising Initiative (CFBAI) is a voluntary industry initiative in which companies commit to feature only foods meeting specific nutrition criteria in advertising directed primarily to children under age 12. Uniform nutrition criteria were originally established in 2011, and new criteria will go into effect in January 2020. The public health More
Keywords: Digital marketing, Food advertising, Nutrition standards
One promising approach to influence nutrition behavior is to limit food and beverage marketing to children. Children are a lucrative market and schools may be an effective setting in which to intervene. Studies have shown that marketing in schools is prevalent but little is known about digital marketing to students in the school setting. Researchers More
Date: September 2019
Resource Type: Journal Article
Focus Areas: Food Marketing School & After School