Research & Publications | Healthy Eating Research

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Eye-Tracking Children’s Fast-Food Choices as Influenced by Television Advertising

Children are increasingly exposed to fast-food advertising and are increasingly consuming food from fast-food sources. Under the Children’s Food and Beverage Advertising Initiative (CFBAI), fast-food companies continue to promote fast food to children. Ads directed at children under the age of 12 usually include a variety of components featuring the brand logo, and a mix More

Date: December 2012

Resource Type: Grant Summary

Focus Areas: Food Marketing