Children are increasingly exposed to fast-food advertising and are increasingly consuming food from fast-food sources. Under the Children’s Food and Beverage Advertising Initiative (CFBAI), fast-food companies continue to promote fast food to children. Ads directed at children under the age of 12 usually include a variety of components featuring the brand logo, and a mix healthy items (i.e., milk, apples) and less healthy traditional fast-food items (i.e., hamburger, french fries). Using eye-tracking technology to objectively measure children’s attention to fast-food advertising, this study will: 1) examine the pattern and duration of attention to logos, healthy products, and unhealthy products featured in fast-food television ads seen by a racially/ethnically and socioeconomically diverse sample of children aged 2-5 years and 6-11 years in Austin, Texas, and 2) compare the impact of fast-food ads which include healthy components, such as milk or apples, with those that present only traditional unhealthy fast-food products on children’s food choices. Results will assess which components of fast-food ads children attend most to and whether and how attention varies across sub-populations.
Eye-Tracking Children’s Fast-Food Choices as Influenced by Television Advertising
Digital Food and Beverage Marketing Environments in a National Sample of Middle Schools: Implications for Policy and Practice
One promising approach to influence nutrition behavior is to limit food and beverage marketing to children. Children are a lucrative market and schools may be an effective setting in which to intervene. Studies have shown that marketing in schools is prevalent but little is known about digital marketing to students … More
Retailers and other organizations currently use a variety of nutrition standards and recommendations to guide consumers towards healthier, “Better for You”, options. This variety can be confusing to consumers. Healthy Eating Research convened a scientific advisory committee to review existing “Better-For-You” nutrition standards, and analyze their strengths and weaknesses. The … More
The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Some communities have limited access to stores that carry healthful staple foods such as fruits and vegetables, whole grain-rich foods, and … More