Deceptive health claims on foods and beverages are prohibited by law, and may be addressed through litigation or government regulatory efforts. This article analyzes legal actions against potentially deceptive health claims and presents recommendations for those interested in pursuing legal approaches. Researchers identified and reviewed 115 health claims on foods and beverages marketed to youths More

The advertising of foods and beverages with low nutritional value has been identified as a contributor to rising obesity rates among children. Food and beverage manufacturers often use health claims to promote their products to consumers, including parents seeking nutritious options for their children. While health claims may take varied forms (e.g., “diets low in More

The food industry often uses health claims to promote its products to consumers, including parents seeking nutritious options for their children. Parents and children in low-income and racial/ethnic minority households at greatest risk for childhood obesity are disproportionately exposed to these claims through advertising. Regulators can pursue deceptive and/or unfair health claims, but these actions More