Despite expert recommendations, U.S. parents often serve sugar-sweetened children’s drinks, including sweetened fruit-flavored drinks and toddler milks, to young children. This qualitative research explored parents’ understanding of common marketing tactics used to promote these drinks and whether they mislead parents to believe the drinks are healthy and/or necessary for children. We conducted nine focus groups More

Young children regularly consume sugary fruit drinks, in part because parents may falsely believe they are healthful due to front-of-package (FOP) claims and imagery. The goal of this study was to assess: 1) the prevalence of FOP claims/imagery on fruit-flavored beverages purchased by U.S. households with 0-5-year-olds, and 2) proportional differences in beverages purchased with More

Nutrient warnings, including warnings on packaged foods and restaurant menus, can be used to show when a food or drink has high levels of calories or unhealthful nutrients like sodium, saturated fat, and added sugars. As of December 2021, calorie and nutrient warnings (including for sodium, saturated fat, and sugar) are required on packaged food More

The purpose of this study is to examine whether front-of-package (FOP) disclosures increase parents’ (of children ages 1-5) ability to accurately identify the amount of juice and the presence of added sugar and non-nutritive sweeteners (NNS) in children’s drinks (fruit drinks, flavored waters, 100% juice and diluted juice/water blends). The specific aims are: (1) develop More

The purpose of this study is to conduct a discrete choice experiment to investigate whether warning labels on Sugar-Sweetened Beverages (SSBs) alter the effectiveness of a tax on SSBs, especially among parents who are Black, Latinx and lower income. The research team will conduct an online choice experiment with 2,700 parents and caregivers of children More

Fruit drinks are the most commonly consumed sugar-sweetened beverage among young children. Fruit drinks carry many nutrition-related claims on the front of package (FOP). Nutrition-related claims affect individuals’ perceptions of the healthfulness of products and purchase intentions, often creating a “health halo” effect. The aims of this study were to describe the prevalence of FOP More

Healthy Eating Research (HER), Center for Science in the Public Interest (CSPI), Johns Hopkins Bloomberg School of Public Health, and The Food Trust have developed the first national research agenda focused on healthy food retail. The research agenda is the result of a multi-step process, including commissioned research and a Healthy Retail Research convening, which More

The objective of this study was to examine the impact front-of-package nutrition labels (FOPLs) have on decision-making abilities among low-income parents in a virtual supermarket. A 4-by-2 experimental design with 3 FOPLs (summary, nutrient-specific, hybrid) and a no-FOPL comparison was employed. The study took place using a web-based, 3-dimensional virtual supermarket. Parents (n = 1,452) from More

Childhood obesity is a major public health problem in the U.S. among racial and ethnic minorities, including among the growing Latino population in the U.S. One promising but understudied policy for addressing childhood obesity is requiring health warnings on the front of sugar-sweetened beverage (SSB) containers. Pictorial warnings in particular hold promise for overcoming language More

Shelf nutrition labels provide summary information on the overall nutritional quality of a food product. They provide cues to shoppers and may be effective in promoting healthy food choices at the point of purchase. The objective of this study was to explore the impact of NuVal Labels, a shelf nutrition label that rates the nutritional More