Focus Area: Food Marketing

Perspectives on Messaging Strategies to Increase Participation in Universal Free School Meal Programs: A Qualitative Study With Parents of Elementary School-Aged Children

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At least eight U.S. states currently offer universal free school meal programs, providing meals at no cost to all students regardless of household income. While marketing campaigns may help increase student participation, limited research has examined what message content and design most effectively motivate parents to encourage school meal use. This qualitative study explored parents’ More

Managing Sophisticated Fraud in Online Research

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Researchers increasingly conduct online surveys or experiments. Unfortunately, online approaches can attract fraudulent respondents from individuals who are ineligible, but respond to distort results or obtain study incentives. This can be difficult to detect. This paper aims to share lessons learned from a recent online study to support other researchers.

Evidence-Based Recommendations to Mitigate Harms from Digital Food Marketing to Children Ages 2-17

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Digital food and beverage marketing is embedded in nearly every platform children use (websites, mobile apps, social media, video sharing, gaming, streaming TV), promoting unhealthy foods and beverages, which is harming children’s health. Healthy Eating Research convened an expert panel to develop evidence-based recommendations for actions to mitigate harms from digital food marketing to children More

Centering equity in FDA regulation: Front-of-package food label effects in Latino and limited English proficiency populations

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This project aims to determine the front-of-package label design that is most effective at helping Latino consumers identify and choose healthier products. The project also aims to explore whether the benefits of front-of-package design differ by English proficiency. Participants will include 4,000 US adults of parental age (18-55 years old) who identify as Latino. Participants More

Toddler milk: a scoping review of research on consumption, perceptions, and marketing practices

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Toddler milk is an ultra-processed beverage consisting primarily of powdered milk, caloric sweeteners, and vegetable oil. Pediatric health authorities do not support the use of toddler milk, and emerging evidence suggests that toddler-milk marketing practices may mislead consumers. However, studies have not synthesized the extent of toddler-milk marketing practices or how these practices affect parents’ More

Effects of front-of-package non-sugar sweetener disclosures on parents’ perceptions and selection of sweetened food and beverage products for their children

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The project aims to use an online randomized experiment to 1) evaluate the impact of front-of-package (FOP) non-sugar sweetener (NSS) disclosures on a) parents’ selection of unsweetened products and b) parents’ selection of products with NSS and use focus group discussions to 2) examine parents’ understanding and perceptions of NSS and FOP NSS disclosures, 3) More

Effects of a front-of-package disclosure on accuracy in assessing children’s drink ingredients: two randomised controlled experiments with US caregivers of young children

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This study aimed to test the effects of a standardized front-of-package (FOP) disclosure statement (indicating added sugar, non-nutritive sweetener (NNS) and juice content) on accuracy in assessing ingredients and perceived healthfulness of children’s drinks. In two randomized controlled experiments, the same participants (six hundred and forty-eight U.S. caregivers of young children ages 1-5 years) viewed More

Reducing Student Exposure to Digital Food and Beverage Marketing: Policy and Practice Recommendations

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Digital marketing of unhealthy foods and beverages to children and adolescents is pervasive, highly effective, undermines healthy eating, and contributes to health inequities. Expanded use of electronic devices and remote learning during the COVID-19 pandemic has increased the urgency for policy interventions to limit digital food marketing in schools and on school-issued devices. The US More

Reducing Student Exposure to Digital Food and Beverage Marketing

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Digital marketing of unhealthy foods and beverages to children and adolescents is pervasive and undermines healthy eating. During the COVID-19 pandemic, students’ time spent online for both recreation and school using educational technology doubled from 3.8 to 7.7 hours per day for 12- to13-year-olds, and racial, ethnic, and socioeconomic disparities widened with children of color More