Focus Area: Food Marketing

Reducing Marketing of Breast Milk Substitute Substitutes to Mothers: Formal Privacy Protections, Voluntary Industry Action and Digital Marketing Industry Accountability

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Despite the evidence that breastfeeding is best for infants, expectant mothers and families with infants are bombarded with marketing for breast milk substitutes (BMS) in ever more intrusive ways via digital marketing techniques. The goal of this study is to conduct legal analysis and develop preliminary policy recommendations under United States law on the potential More

Better for You Foods: A Guide to Evaluating the Quality of Nutrition Standards

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Retailers and other organizations currently use a variety of nutrition standards and recommendations to guide consumers towards healthier, “Better for You”, options. This variety can be confusing to consumers. Healthy Eating Research convened a scientific advisory committee to review existing “Better-For-You” nutrition standards, and analyze their strengths and weaknesses. The scientific advisory committee developed a More

No Fat, No Sugar, No Salt…No Problem? Prevalence of “Low-Content” Nutrient Claims and Their Associations with the Nutritional Profile of Food and Beverage Purchases in the United States

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Nutrient content claims, which characterize the level of a nutrient in a food (e.g., “low-sugar”), are a commonly used marketing tactic. The association between claims, the nutritional quality of products, and consumer purchases is unknown. This study examined low-content nutrient claims on more than 80 million packaged food and beverage purchases from a transaction-level database More

Investigating How to Align Schools’ Marketing Environments With Federal Standards for Competitive Foods

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The goal of this study was to determine how to improve school marketing environments so that they align with new federal competitive food standards. The research team assessed the food marketing environments in three schools in Portland, Maine, using the food and beverage marketing in schools (FMBS) survey, and provided schools with technical assistance to More

Impact of Explained v. Unexplained Front-of-Package Nutrition Labels on Parent and Child Food Choices: A Randomized Trial

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This study examined the impact of front-of-package (FOP) labels and in-aisle signage identifying and explaining those labels on the healthfulness of foods selected by consumers. 153 parent/child pairs completed the study in a laboratory grocery aisle. Participants were randomly assigned to one of five conditions: (i) Facts up Front labels with in-aisle signs explaining the More

Evaluating Sugar-Sweetened Beverage Advertising prior to Implementation of the San Francisco Warning Label Ordinance

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Starting in July 2016, San Francisco, Calif., will require prominent warning labels on most sugar-sweetened beverage (SSB) advertisements (i.e., “WARNING: Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay”). The purpose of this project is to collect baseline data on the presence and types of SSB print advertising visible in a sample More