Understanding the Public Health Significance of the Children’s Food and Beverage Advertising Initiative

The Children’s Food and Beverage Advertising Initiative (CFBAI) is a voluntary industry initiative in which companies commit to feature only foods meeting specific nutrition criteria in advertising directed primarily to children under age 12. Uniform nutrition criteria were originally established in 2011, and new criteria will go into effect in January 2020. The public health More

Digital Food and Beverage Marketing Environments in a National Sample of Middle Schools: Implications for Policy and Practice

One promising approach to influence nutrition behavior is to limit food and beverage marketing to children. Children are a lucrative market and schools may be an effective setting in which to intervene. Studies have shown that marketing in schools is prevalent but little is known about digital marketing to students in the school setting. Researchers More

Reducing Marketing of Breast Milk Substitute Substitutes to Mothers: Formal Privacy Protections, Voluntary Industry Action and Digital Marketing Industry Accountability

Despite the evidence that breastfeeding is best for infants, expectant mothers and families with infants are bombarded with marketing for breast milk substitutes (BMS) in ever more intrusive ways via digital marketing techniques. The goal of this study is to conduct legal analysis and develop preliminary policy recommendations under United States law on the potential More

Investigating How to Align Schools’ Marketing Environments With Federal Standards for Competitive Foods

The goal of this study was to determine how to improve school marketing environments so that they align with new federal competitive food standards. The research team assessed the food marketing environments in three schools in Portland, Maine, using the food and beverage marketing in schools (FMBS) survey, and provided schools with technical assistance to More

The Use of Brand Mascots and Media Characters: Opportunities for Responsible Food Marketing to Children

This issue brief examines the evidence on how food, beverage, restaurant, and entertainment companies have used brand mascots and cartoon media characters to influence children’s diet and health. Brand mascots and media characters represent a broad range of human or fictional kid-friendly animals or animated objects used by companies to market their products. Many of More

Assessing Digital Food and Beverage Marketing in Middle Schools Nationally to Inform Policy to Restrict Marketers’ Access to Children

This study aims to assess school digital marketing environments in a national sample of middle schools to identify opportunities and barriers to limit school-based marketing. This team previously developed a survey to assess digital marketing in schools as part of a previous HER-funded grant which will be used in this study. The specific aims of More

Infographic: Responsible Food Marketing to Children

The marketing of unhealthy foods and beverages to children and youth contributes to poor diet quality, high calorie intake, and excess weight gain. This infographic portrays the reach and impact of marketing unhealthy foods and beverages to children and the need for more responsible food marketing to children. Comprehensive guidelines for responsible food marketing to More