The goal of this study was to determine how to improve school marketing environments so that they align with new federal competitive food standards. The research team assessed the food marketing environments in three schools in Portland, Maine, using the food and beverage marketing in schools (FMBS) survey, and provided schools with technical assistance to help them bring their marketing environments to conform to federal competitive food regulations. Data were collected from each school at baseline, pre-intervention, and post-intervention. The completed pre-intervention surveys were used to inform the improvement process at each school, and revealed noncompliant marketing in all three schools pre-intervention. The research team worked with school administrators and wellness committees to create a feasible marketing removal action plan addressing the marketing found in the assessment and gaps between the existing environment and adherence to new guidelines. Noncompliant marketing was inexpensively removed using a variety of methods, and with assistance from product distributors and the Portland public health department.
Investigating How to Align Schools’ Marketing Environments With Federal Standards for Competitive Foods
Little is known about school-based digital marketing and how to help schools comply with model policies given new competitive food standards. The specific aims of this study are to: 1) assess the different forms of digital food and beverage marketing that may occur in school settings; 2) assess whether school … More
Stories of Success: A Qualitative Examination of Contributors to Excellence in School Drinking Water Access
Drinking water instead of beverages with added sugar can help prevent obesity and cavities and promote overall health. Children spend much of their day in school, where they have variable access to drinking water. In 2010, federal and state law required California public schools to provide free potable water to … More
The Every Student Succeeds Act (ESSA) was signed into law on December 10, 2015, reauthorizing the Elementary and Secondary Education Act of 1965. ESSA created an opportunity to broaden accountability beyond traditional subjects, such as math, to potentially focus on health and wellness in schools. States could select health and … More