Centering equity in FDA regulation: Front-of-package food label effects in Latino and limited English proficiency populations

This project aims to determine the front-of-package label design that is most effective at helping Latino consumers identify and choose healthier products. The project also aims to explore whether the benefits of front-of-package design differ by English proficiency. Participants will include 4,000 US adults of parental age (18-55 years old) who identify as Latino. Participants More

Effects of front-of-package non-sugar sweetener disclosures on parents’ perceptions and selection of sweetened food and beverage products for their children

The project aims to use an online randomized experiment to 1) evaluate the impact of front-of-package (FOP) non-sugar sweetener (NSS) disclosures on a) parents’ selection of unsweetened products and b) parents’ selection of products with NSS and use focus group discussions to 2) examine parents’ understanding and perceptions of NSS and FOP NSS disclosures, 3) More

Effects of a front-of-package disclosure on accuracy in assessing children’s drink ingredients: two randomised controlled experiments with US caregivers of young children

This study aimed to test the effects of a standardized front-of-package (FOP) disclosure statement (indicating added sugar, non-nutritive sweetener (NNS) and juice content) on accuracy in assessing ingredients and perceived healthfulness of children’s drinks. In two randomized controlled experiments, the same participants (six hundred and forty-eight U.S. caregivers of young children ages 1-5 years) viewed More

Child-Directed Marketing, Health Claims, and Nutrients in Popular Beverages

Fruit drinks are a major source of added sugar in children’s diets. This study describes the associations between front-of-package child-directed marketing (i.e., sports, fantasy, or child-directed imagery; child-directed text) and (1) health-related claims and (2) nutrient content of fruit drinks, 100% juices, and flavored waters. Beverage purchase data from a national sample of 1,048 households More

Nutrition-related claims lead parents to choose less healthy drinks for young children: a randomized trial in a virtual convenience store

Consumption of sugar-sweetened beverages, including fruit drinks, contributes to childhood obesity. We aimed to examine whether nutrition-related claims on fruit drinks influence purchasing among parents and lead to misperceptions of healthfulness. We conducted an experiment in a virtual convenience store with 2219 parents of children ages 1-5 y. Parents were randomly assigned to view fruit More

Marketing of sugar-sweetened children’s drinks and parents’ misperceptions about benefits for young children

Despite expert recommendations, U.S. parents often serve sugar-sweetened children’s drinks, including sweetened fruit-flavored drinks and toddler milks, to young children. This qualitative research explored parents’ understanding of common marketing tactics used to promote these drinks and whether they mislead parents to believe the drinks are healthy and/or necessary for children. We conducted nine focus groups More

Front-of-package claims & imagery on fruit-flavored drinks and exposure by household demographics

Young children regularly consume sugary fruit drinks, in part because parents may falsely believe they are healthful due to front-of-package (FOP) claims and imagery. The goal of this study was to assess: 1) the prevalence of FOP claims/imagery on fruit-flavored beverages purchased by U.S. households with 0-5-year-olds, and 2) proportional differences in beverages purchased with More

Effects of Front-of-Package Disclosures on Parents’ Understanding of Ingredients in Sweetened and Unsweetened Children’s Drinks

The purpose of this study is to examine whether front-of-package (FOP) disclosures increase parents’ (of children ages 1-5) ability to accurately identify the amount of juice and the presence of added sugar and non-nutritive sweeteners (NNS) in children’s drinks (fruit drinks, flavored waters, 100% juice and diluted juice/water blends). The specific aims are: (1) develop More

Experimental study to test effects of front-of- package disclosures of percent juice, added sugar, and non-nutritive sweeteners on parents’ understanding of ingredients in sweetened and unsweetened children’s drinks

The purpose of this study is to examine whether front-of-package (FOP) disclosures increase parents’ (of children ages 1-5) ability to accurately identify amount of juice and the presence of added sugar and non-nutritive sweeteners (NNS) in children’s drinks (fruit drinks, flavored waters, 100% juice and diluted juice/water blends). The specific aims are: (1) develop and More