The purpose of this study is to examine whether front-of-package (FOP) disclosures increase parents’ (of children ages 1-5) ability to accurately identify the amount of juice and the presence of added sugar and non-nutritive sweeteners (NNS) in children’s drinks (fruit drinks, flavored waters, 100% juice and diluted juice/water blends). The specific aims are: (1) develop and test alternative FOP disclosure language and format for clarity and ease-of-use; (2) test if the proposed FOP disclosure increases parents’ accuracy in identifying the presence of NNS and added sugar and the percent juice in children’s fruit drinks, flavored water, 100% juice and juice/water blends in different scenarios, including a) on unfamiliar and familiar products; and b) on packages with and without common claims; and (3) test if the proposed disclosure affects parents’ intent to purchase and perceived healthfulness of sweetened and unsweetened drinks.
Start Date: September 2021
ID #: CAS077
Organization: Rudd Center, University of Connecticut
Project Lead: Frances Fleming-Milici, PhD
Nutrition-related claims lead parents to choose less healthy drinks for young children: a randomized trial in a virtual convenience storeConsumption of sugar-sweetened beverages, including fruit drinks, contributes to childhood obesity. We aimed to examine whether nutrition-related claims on fruit drinks influence purchasing among parents and lead to misperceptions of healthfulness. We conducted an experiment in a virtual convenience store with 2219 parents of children ages 1-5 y. Parents were randomly assigned to view fruit More