Local health departments and the Centers for Disease Control and Prevention are now developing media campaigns to reduce sugar-sweetened beverage (SSB) consumption, which has been found to play a significant role in childhood obesity. The aim of this research project is to test the efficacy of existing beverage-related media messages for youth and parents in More
Evidence indicates that sugar-sweetened beverage (SSB) taxes may reduce rates of childhood obesity, particularly among high-risk populations. However, state and local efforts to enact SSB taxes have been unsuccessful, and public opinion research indicates limited support for these policies. Enactment of SSB taxes will be unlikely without public support, yet little research is available to More
This article assesses how the news media framed the causes of childhood obesity and potential solutions to the problem over a ten-year period (2000-2009). Researchers found that by 2003, childhood obesity was on the news media’s agenda and remained so until 2007, after which coverage decreased. Overall, news stories were equally likely to attribute childhood More
Using the Yale Rudd Center Public Opinion on Obesity Survey, this study examines how individuals’ demographic/health characteristics, political attitudes and beliefs about the causes of obesity affect their support for obesity-reduction policies. Included in the study were seven obesity metaphors; how much respondents’ agreed with or used these metaphors was strongly predictive of whether they More
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